The Importance of a Content Marketing Strategy

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While a quality, in-demand product or service is necessary for commercial success, achieving your best results will also require a content marketing strategy. A good marketing strategy will let consumers know what your products are, why they should use them, and how to obtain them. Even the best products need a well-orchestrated content marketing strategy.

Have a Clear Content Goal in Mind

When you’re developing your content marketing strategy, there are some key things that you should consider to achieve optimal results. Clearly outlining your organization’s mission and goals can provide you with a good framework that can be used to build your marketing strategy. By establishing these goals early on, you can ensure that your approach remains focused and appealing to consumers.

Know Your Audience

Once your goals are established, you should take a closer look at your target audience and your organization’s current position within the market. Are you attempting to reach a very small niche market with a specialized product or is your goal to appeal to a wider array of consumers? Is your organization well established in the product space or preparing to release its first product or service?

Answering these questions can help you to create a goal-focused content marketing strategy that reaches your audience well.

Choose Your Content Medium

Establishing goals and defining your target audience will have you well on your way to a successful content marketing strategy.

After you tackle those issues, you should decide on which types of content channels would allow you to best accomplish your goals and reach your audience. Your content needs to be engaging and easy to digest for potential consumers, while still clearly explaining your product or service.

Are There Different Types of Content Marketing Strategies?

There are many different types of content marketing strategies, each of which seeks to target consumers in slightly different ways. In recent years, one of the most popular forms of content marketing is known as inbound marketing.

Traditional outbound marketing such as cold calls can be viewed as disruptive by many potential customers. On the other hand, inbound marketing places the focus on being helpful and providing relevant information to customers. Concepts like email marketing and SEO optimized webpages are used in inbound marketing to pique the consumer’s interest and drive them to your webpage repeatedly for service and information. 

Relationship marketing is another style of content marketing strategy that is focused on forging strong connections with the customers. These campaigns are highly successful when paired with live streams and influencer content. Relationship marketing tends to be one of the best for approaches for customer retention, but these relationships can take time to build.

Another fairly recent trend is the use of scarcity marketing. Many consumers are more prone to buy a product if it is perceived to be in short supply, which has led to the success of “limited release” products, such as apparel and consumables that are only restocked quarterly or monthly.Choosing the right content marketing strategy can lead to increased website visits and improved sales, but a poorly constructed strategy can hurt your business’s success. If you would like to learn more about the importance of a content marketing strategy or want to revamp your existing marketing strategy, contact 2H Media Group and let us help you build your brand.

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Essential SEO Tips in the Age of the Coronavirus

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Effective use of search engine optimization (SEO) is a vital part of success in the ultra-competitive online marketplace. By implementing the latest strategies and best practices in SEO, companies can improve both the quality and volume of their web traffic. When customers stay on the website longer, it ultimately translates into greater sales and increased revenue.

Unfortunately, the COVID-19 pandemic has taken its toll on businesses. It has even affected the amount of organic traffic driven to many webpages across various industries. This downward trend, while concerning, is a normal part of the economic downturn associated with coronavirus.

However, this is no reason to become discouraged when it comes to your SEO practices. By implementing a few high quality SEO practices, you can improve traffic to your page. A good SEO strategy will provide lasting benefits to your business, both now and in the future.

Increase the Amount of Long-Form Content You Have

Lockdowns and quarantines have meant that many consumers have more downtime than they previously did. This extra time has resulted in websites that have longer content being ranked on the first page of Google searches more frequently. Readers are more likely to take a deep dive into a topic, rather than quickly skim over cursory information. Adding blogs and other articles in the 2,000 to 3,000-word range can drastically help with your SEO.

Address the Pandemic Directly

While we would all like to put the pandemic behind us, COVID-19 remains a hot button topic that weighs heavily on the minds of many consumers. Instead of trying to avoid COVID-19, including pandemic-related content on your webpage can be beneficial to your SEO in the short term, especially if it is linked to your industry in a meaningful way.

When creating content that references the pandemic, niche-specific phrases that tie in with common search terms are generally most effective. Phrases like “lockdown,” “quarantine,” and “COVID” are some of the most searched terms and will almost certainly improve results.

COVID-19 content can also be geared toward addressing post-pandemic concerns that your consumers may have. This can include things such as answering questions about your product or service’s availability, as well as explaining precautions that are being taken to prevent the transmission of COVID-19. Incorporating these tips and implementing SEO best practices will help to drive results in the shadow of the coronavirus pandemic. If you would like more information on post-COVID-19 SEO practices or need help getting additional traffic to your site, our skilled team at 2H Media Group can help. Contact us today for more information. 

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How to Conduct a Social Media Audit

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Are you concerned that your webpage is not getting quality traffic on a consistent basis? Would you like to better understand how to improve your SEO practices? If so, then you would likely benefit from a social media audit.

Here’s what you’ll need to do:

List Your Accounts

While it may sound like a massive undertaking, conducting a social media audit is relatively simple. It can also help you to make some serious improvements to your online content.

The first step in completing your audit is to form a list of all available social media profiles. Remember to include often-overlooked sites like Pinterest. Once this is done, you need to clearly define your specific goals for each profile you choose to have.

Delivery is Key

Next, you’ll need to review all of your profiles to make sure that your message is consistent across all platforms. This includes the language and style used in your posts, as well as any promotions or special offers related to your products. The logos and branding have to match, too, of course.

Inconsistencies can negatively affect consumer opinion of your products, especially if outdated or expired promotions gets left on one of your pages.

Data, Data, Data

Now that you have a clearly defined set of goals and have made sure that you are delivering a consistent message across all platforms, it is time to review the analytics of each profile. This data will let you know which posts have received the most feedback and customer interaction and which ones did not fare so well.

Comparing these posts can help you to zero in on the language and styles that will most appeal to your consumer base and allow you to make appropriate adjustments to your content. These posts should not only be driving interaction, but should also be funneling customers to your webpage.

What is a Social Media Audit?

A social media audit is simply a review of your organization’s social media presence. This review will allow you to see what things you are doing right and what practices could be improved upon. Social media audits are also a great way of assessing growth and improving overall performance in terms of your content marketing strategy.

Why Are Social Media Audits Important?

Social media audits can be used to gather pertinent data about the effectiveness of your organization’s online presence. This information is vital to maximizing the use of your social media accounts and improving conversion rates. While overall sales are a good indicator of fiscal success, a social media audit provides information on ways to better engage with consumers.

If you think that your organization may benefit from a social media audit but are not sure where to begin, contact our skilled marketing team at the 2H Media Group. We can not only complete a social media audit for your business, but can also ramp up your marketing and help you to convert passive views to sales.

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Social Media Trends for 2021

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Staying aware of the latest trends on social media is vital to the success of your business. Companies that are able to capitalize on new developments can improve sales and draw greater interest in their products and services.

After a tumultuous 2020 that saw thousands of companies converting to a remote work environment, there are several trends that are poised to grow even more popular in the coming year.

Connecting with Customers Through Social Media

With brick-and-mortar stores becoming a thing of the past, connecting with customers through a strong social media presence has become even more important. Customers want to feel that the company they are supporting is aligned with their beliefs and committed to positivity.

Many companies are participating in a variety of goodwill social media campaigns that allow them to emphasize humanitarian efforts. Whether these actions involve offering discounted services to medical workers or reallocating resources toward the production of masks, these acts need to be shared with your potential and existing clients via social media.

Social Media Influencer Content and Live Streams

2020 saw a huge increase in live stream viewership, which was emphasized by the meteoric rise of Tik Tok. This trend is likely to continue in 2021, as consumers seem to be drawn towards content produced by social media personalities.

Influencer content not only capitalizes on the feeling of being “in the moment,” but it can also help consumers to develop a sense of trust in a brand.

Accessible and Easy-to-Consume Content

In addition to an increased focus on customer connection, the most effective social media campaigns over the past year placed a heavy emphasis on being more accessible and easier to digest.

Accessible content is material that can be listened to while completing other tasks or material that can be viewed in a few minutes. Short, meaningful content will keep the viewer engaged, while also drawing interest in the product that is being advertised quickly and effectively.

Consider Inclusivity

One of the most notable trends over the past year was a focus on inclusivity. Consumers are more conscious than ever when choosing who they will do business with. Some businesses choose to avoid controversial social issues altogether, while others elect to advertise their involvement. Whichever option you pick, it must be done cautiously as to not alienate your customer base and demonstrate your ability to serve all customers within your industry.

An active and appealing social media presence is a must for any company looking to make its mark in the competitive modern economy. If you are looking to maximize the effectiveness of your company’s social media, then you need the help of an experienced marketing team like 2H Media Group. Contact us today to learn more about our digital marketing services.

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