The Coronavirus pandemic had severe and far-reaching consequences for businesses around the globe. While it brought with it many struggles, it also taught some important lessons.
A look back on the past year shows us how important it is for businesses to utilize online marketing. The organizations that did this the best were most resilient to the challenges of the pandemic. In fact, some businesses even experienced growth, despite the widespread lockdowns.
The Importance of Staying Connected
Even before the events of 2020, brick and mortar stores had taken a serious downward turn. Many consumers were transitioning towards online purchases. Still, those that enjoy in-person shopping did so for the personal engagement and the opportunity to see products first-hand.
Cue the lockdown. Millions of potential clients were stuck indoors and had few things better to do than scroll through social media. Those who were transitioned to a work from home status kept their steady income and had even more incentive to shop online.
Companies that stayed active on social media were able to stay at the forefront of consumers’ minds. This resulted in more views, likes, and follows. The increased traffic generated ad revenue and, ultimately, conversions. These companies did not suffer a loss of connection with consumers.
Social Media Marketing is the Way of the Future
Hopefully, 2021 will mark a transition back to normal. Unfortunately, there is no set end in sight, and we never know when the next global lockdown may be. This makes having a strong social media presence more important than ever.
If your organization gains followers and develops an effective social media strategy, you can be prepared for the next major social interruption. Do not wait until disaster strikes. Plan ahead and transition to modern marketing strategies.
The Modern Consumer Wants Engagement
Perhaps the most important lesson of 2020 regarding online marketing is that it shows the modern consumer’s desire for a deeper connection with organizations. Whether you posted about your response to the pandemic or showed behind-the-scenes footage of your employees getting back to work, you have to connect.
Share your values and your core beliefs. Get involved in your community and tell your consumers about it. Something as simple as passing out masks or helping out at the local rec center can make a huge impact in the minds of clients. They are more likely to invest in your company or tell others about you if they think that you share their beliefs.
Develop a Winning Online Marketing Strategy With Us
If nothing else, 2020 emphasized the importance of creating an effective online marketing strategy. However, accomplishing this goal can be a challenge. That is where we come in.
2H Media Group has a team of experts that are experienced in developing winning marketing strategies. We can build your organization’s online marketing strategy from the ground up or breathe new life into a low-traffic social media account. Contact us today if you are ready to get involved and turn views into conversions!