What 2020 Taught Us About the Importance of Online Marketing

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The Coronavirus pandemic had severe and far-reaching consequences for businesses around the globe. While it brought with it many struggles, it also taught some important lessons.

A look back on the past year shows us how important it is for businesses to utilize online marketing. The organizations that did this the best were most resilient to the challenges of the pandemic. In fact, some businesses even experienced growth, despite the widespread lockdowns.

The Importance of Staying Connected

Even before the events of 2020, brick and mortar stores had taken a serious downward turn. Many consumers were transitioning towards online purchases. Still, those that enjoy in-person shopping did so for the personal engagement and the opportunity to see products first-hand.

Cue the lockdown. Millions of potential clients were stuck indoors and had few things better to do than scroll through social media. Those who were transitioned to a work from home status kept their steady income and had even more incentive to shop online.

Companies that stayed active on social media were able to stay at the forefront of consumers’ minds. This resulted in more views, likes, and follows. The increased traffic generated ad revenue and, ultimately, conversions. These companies did not suffer a loss of connection with consumers.

Social Media Marketing is the Way of the Future

Hopefully, 2021 will mark a transition back to normal. Unfortunately, there is no set end in sight, and we never know when the next global lockdown may be. This makes having a strong social media presence more important than ever.

If your organization gains followers and develops an effective social media strategy, you can be prepared for the next major social interruption. Do not wait until disaster strikes. Plan ahead and transition to modern marketing strategies.

The Modern Consumer Wants Engagement

Perhaps the most important lesson of 2020 regarding online marketing is that it shows the modern consumer’s desire for a deeper connection with organizations. Whether you posted about your response to the pandemic or showed behind-the-scenes footage of your employees getting back to work, you have to connect.

Share your values and your core beliefs. Get involved in your community and tell your consumers about it. Something as simple as passing out masks or helping out at the local rec center can make a huge impact in the minds of clients. They are more likely to invest in your company or tell others about you if they think that you share their beliefs.

Develop a Winning Online Marketing Strategy With Us

If nothing else, 2020 emphasized the importance of creating an effective online marketing strategy. However, accomplishing this goal can be a challenge. That is where we come in. 

2H Media Group has a team of experts that are experienced in developing winning marketing strategies. We can build your organization’s online marketing strategy from the ground up or breathe new life into a low-traffic social media account. Contact us today if you are ready to get involved and turn views into conversions!

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How to Adapt to the Evolving Instagram Algorithm

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Making the most of your company’s social media presence is a must if you want to achieve sustained success in the digital marketplace. Instagram has proven to be one of the most effective ways of interacting with potential clients and presenting engaging content.

Unfortunately for businesses, Instagram has made several sweeping changes to its algorithm in recent years. These alterations were intended to prioritize family and friends as opposed to advertisers.

Thankfully, you can adapt your marketing strategies to overcome Instagram’s algorithms. This will allow you to stay at the top of news feeds! Below you will find several proven ways of adapting to Instagram’s algorithm.

Instagram Story

While you may have placed heavy emphasis on staying within sight of your target audience’s news feed, Instagram’s story feature offers a great workaround. According to IG, their algorithm is designed to morph and evolve based on how each user interacts with content. This is where the story feature comes into play.

Even if the average user does not delve deep into their news feed, they very likely browse through most of their stories. This is a popular way of spending down time, which gives you the opportunity to share your message.

Post stories consistently, which can help increase interactions and views. Over time, this can get you back at the top of news feeds.

Value in Video

According to Instagram, the new algorithms do not prioritize video over photographs. However, you only have a few seconds to grab your customer’s attention and draw them towards your product.

Since videos auto-play on the feed, you have a better chance of garnering interest with a unique opening clip as opposed to a still-frame photograph. When given the option, go with the video. Before you know it, the likes will pile up and you will find yourself back on high.

Compel Them to Action

In the age of videos and live feeds, the traditional caption often goes underutilized. However, it is a great way of engaging with your audience and garnering likes or views. Don’t just post passive content though—you need to draw them in.

Two ways of doing this are by posing a question and tagging friends on captions. Not only will more users read your entire post, but they will begin proactively thinking about your product. They will be encouraged to refer a friend that they believe will like the product or leave an answer to your question on the feed.

Optimize Your Presence With Our Expertise

As you can see, optimizing your presence on the ever-changing Instagram landscape is a challenge. The best way to accomplish this goal is to partner with a proven marketing team like 2H Media Group. Our experts have a proven track record of success and can help you convert views to sales. Contact us today to get started.

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Essential SEO Tips in the Age of the Coronavirus

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Effective use of search engine optimization (SEO) is a vital part of success in the ultra-competitive online marketplace. By implementing the latest strategies and best practices in SEO, companies can improve both the quality and volume of their web traffic. When customers stay on the website longer, it ultimately translates into greater sales and increased revenue.

Unfortunately, the COVID-19 pandemic has taken its toll on businesses. It has even affected the amount of organic traffic driven to many webpages across various industries. This downward trend, while concerning, is a normal part of the economic downturn associated with coronavirus.

However, this is no reason to become discouraged when it comes to your SEO practices. By implementing a few high quality SEO practices, you can improve traffic to your page. A good SEO strategy will provide lasting benefits to your business, both now and in the future.

Increase the Amount of Long-Form Content You Have

Lockdowns and quarantines have meant that many consumers have more downtime than they previously did. This extra time has resulted in websites that have longer content being ranked on the first page of Google searches more frequently. Readers are more likely to take a deep dive into a topic, rather than quickly skim over cursory information. Adding blogs and other articles in the 2,000 to 3,000-word range can drastically help with your SEO.

Address the Pandemic Directly

While we would all like to put the pandemic behind us, COVID-19 remains a hot button topic that weighs heavily on the minds of many consumers. Instead of trying to avoid COVID-19, including pandemic-related content on your webpage can be beneficial to your SEO in the short term, especially if it is linked to your industry in a meaningful way.

When creating content that references the pandemic, niche-specific phrases that tie in with common search terms are generally most effective. Phrases like “lockdown,” “quarantine,” and “COVID” are some of the most searched terms and will almost certainly improve results.

COVID-19 content can also be geared toward addressing post-pandemic concerns that your consumers may have. This can include things such as answering questions about your product or service’s availability, as well as explaining precautions that are being taken to prevent the transmission of COVID-19. Incorporating these tips and implementing SEO best practices will help to drive results in the shadow of the coronavirus pandemic. If you would like more information on post-COVID-19 SEO practices or need help getting additional traffic to your site, our skilled team at 2H Media Group can help. Contact us today for more information. 

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How to Conduct a Social Media Audit

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Are you concerned that your webpage is not getting quality traffic on a consistent basis? Would you like to better understand how to improve your SEO practices? If so, then you would likely benefit from a social media audit.

Here’s what you’ll need to do:

List Your Accounts

While it may sound like a massive undertaking, conducting a social media audit is relatively simple. It can also help you to make some serious improvements to your online content.

The first step in completing your audit is to form a list of all available social media profiles. Remember to include often-overlooked sites like Pinterest. Once this is done, you need to clearly define your specific goals for each profile you choose to have.

Delivery is Key

Next, you’ll need to review all of your profiles to make sure that your message is consistent across all platforms. This includes the language and style used in your posts, as well as any promotions or special offers related to your products. The logos and branding have to match, too, of course.

Inconsistencies can negatively affect consumer opinion of your products, especially if outdated or expired promotions gets left on one of your pages.

Data, Data, Data

Now that you have a clearly defined set of goals and have made sure that you are delivering a consistent message across all platforms, it is time to review the analytics of each profile. This data will let you know which posts have received the most feedback and customer interaction and which ones did not fare so well.

Comparing these posts can help you to zero in on the language and styles that will most appeal to your consumer base and allow you to make appropriate adjustments to your content. These posts should not only be driving interaction, but should also be funneling customers to your webpage.

What is a Social Media Audit?

A social media audit is simply a review of your organization’s social media presence. This review will allow you to see what things you are doing right and what practices could be improved upon. Social media audits are also a great way of assessing growth and improving overall performance in terms of your content marketing strategy.

Why Are Social Media Audits Important?

Social media audits can be used to gather pertinent data about the effectiveness of your organization’s online presence. This information is vital to maximizing the use of your social media accounts and improving conversion rates. While overall sales are a good indicator of fiscal success, a social media audit provides information on ways to better engage with consumers.

If you think that your organization may benefit from a social media audit but are not sure where to begin, contact our skilled marketing team at the 2H Media Group. We can not only complete a social media audit for your business, but can also ramp up your marketing and help you to convert passive views to sales.

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