Effective use of search engine optimization (SEO) is a vital part of success in the ultra-competitive online marketplace. By implementing the latest strategies and best practices in SEO, companies can improve both the quality and volume of their web traffic. When customers stay on the website longer, it ultimately translates into greater sales and increased revenue.

Unfortunately, the COVID-19 pandemic has taken its toll on businesses. It has even affected the amount of organic traffic driven to many webpages across various industries. This downward trend, while concerning, is a normal part of the economic downturn associated with coronavirus.

However, this is no reason to become discouraged when it comes to your SEO practices. By implementing a few high quality SEO practices, you can improve traffic to your page. A good SEO strategy will provide lasting benefits to your business, both now and in the future.

Increase the Amount of Long-Form Content You Have

Lockdowns and quarantines have meant that many consumers have more downtime than they previously did. This extra time has resulted in websites that have longer content being ranked on the first page of Google searches more frequently. Readers are more likely to take a deep dive into a topic, rather than quickly skim over cursory information. Adding blogs and other articles in the 2,000 to 3,000-word range can drastically help with your SEO.

Address the Pandemic Directly

While we would all like to put the pandemic behind us, COVID-19 remains a hot button topic that weighs heavily on the minds of many consumers. Instead of trying to avoid COVID-19, including pandemic-related content on your webpage can be beneficial to your SEO in the short term, especially if it is linked to your industry in a meaningful way.

When creating content that references the pandemic, niche-specific phrases that tie in with common search terms are generally most effective. Phrases like “lockdown,” “quarantine,” and “COVID” are some of the most searched terms and will almost certainly improve results.

COVID-19 content can also be geared toward addressing post-pandemic concerns that your consumers may have. This can include things such as answering questions about your product or service’s availability, as well as explaining precautions that are being taken to prevent the transmission of COVID-19. Incorporating these tips and implementing SEO best practices will help to drive results in the shadow of the coronavirus pandemic. If you would like more information on post-COVID-19 SEO practices or need help getting additional traffic to your site, our skilled team at 2H Media Group can help. Contact us today for more information.