Staying aware of the latest trends on social media is vital to the success of your business. Companies that are able to capitalize on new developments can improve sales and draw greater interest in their products and services.

After a tumultuous 2020 that saw thousands of companies converting to a remote work environment, there are several trends that are poised to grow even more popular in the coming year.

Connecting with Customers Through Social Media

With brick-and-mortar stores becoming a thing of the past, connecting with customers through a strong social media presence has become even more important. Customers want to feel that the company they are supporting is aligned with their beliefs and committed to positivity.

Many companies are participating in a variety of goodwill social media campaigns that allow them to emphasize humanitarian efforts. Whether these actions involve offering discounted services to medical workers or reallocating resources toward the production of masks, these acts need to be shared with your potential and existing clients via social media.

Social Media Influencer Content and Live Streams

2020 saw a huge increase in live stream viewership, which was emphasized by the meteoric rise of Tik Tok. This trend is likely to continue in 2021, as consumers seem to be drawn towards content produced by social media personalities.

Influencer content not only capitalizes on the feeling of being “in the moment,” but it can also help consumers to develop a sense of trust in a brand.

Accessible and Easy-to-Consume Content

In addition to an increased focus on customer connection, the most effective social media campaigns over the past year placed a heavy emphasis on being more accessible and easier to digest.

Accessible content is material that can be listened to while completing other tasks or material that can be viewed in a few minutes. Short, meaningful content will keep the viewer engaged, while also drawing interest in the product that is being advertised quickly and effectively.

Consider Inclusivity

One of the most notable trends over the past year was a focus on inclusivity. Consumers are more conscious than ever when choosing who they will do business with. Some businesses choose to avoid controversial social issues altogether, while others elect to advertise their involvement. Whichever option you pick, it must be done cautiously as to not alienate your customer base and demonstrate your ability to serve all customers within your industry.

An active and appealing social media presence is a must for any company looking to make its mark in the competitive modern economy. If you are looking to maximize the effectiveness of your company’s social media, then you need the help of an experienced marketing team like 2H Media Group. Contact us today to learn more about our digital marketing services.