Tag Archive for: content

How to Adapt to the Evolving Instagram Algorithm

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Making the most of your company’s social media presence is a must if you want to achieve sustained success in the digital marketplace. Instagram has proven to be one of the most effective ways of interacting with potential clients and presenting engaging content.

Unfortunately for businesses, Instagram has made several sweeping changes to its algorithm in recent years. These alterations were intended to prioritize family and friends as opposed to advertisers.

Thankfully, you can adapt your marketing strategies to overcome Instagram’s algorithms. This will allow you to stay at the top of news feeds! Below you will find several proven ways of adapting to Instagram’s algorithm.

Instagram Story

While you may have placed heavy emphasis on staying within sight of your target audience’s news feed, Instagram’s story feature offers a great workaround. According to IG, their algorithm is designed to morph and evolve based on how each user interacts with content. This is where the story feature comes into play.

Even if the average user does not delve deep into their news feed, they very likely browse through most of their stories. This is a popular way of spending down time, which gives you the opportunity to share your message.

Post stories consistently, which can help increase interactions and views. Over time, this can get you back at the top of news feeds.

Value in Video

According to Instagram, the new algorithms do not prioritize video over photographs. However, you only have a few seconds to grab your customer’s attention and draw them towards your product.

Since videos auto-play on the feed, you have a better chance of garnering interest with a unique opening clip as opposed to a still-frame photograph. When given the option, go with the video. Before you know it, the likes will pile up and you will find yourself back on high.

Compel Them to Action

In the age of videos and live feeds, the traditional caption often goes underutilized. However, it is a great way of engaging with your audience and garnering likes or views. Don’t just post passive content though—you need to draw them in.

Two ways of doing this are by posing a question and tagging friends on captions. Not only will more users read your entire post, but they will begin proactively thinking about your product. They will be encouraged to refer a friend that they believe will like the product or leave an answer to your question on the feed.

Optimize Your Presence With Our Expertise

As you can see, optimizing your presence on the ever-changing Instagram landscape is a challenge. The best way to accomplish this goal is to partner with a proven marketing team like 2H Media Group. Our experts have a proven track record of success and can help you convert views to sales. Contact us today to get started.

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The Importance of a Content Marketing Strategy

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While a quality, in-demand product or service is necessary for commercial success, achieving your best results will also require a content marketing strategy. A good marketing strategy will let consumers know what your products are, why they should use them, and how to obtain them. Even the best products need a well-orchestrated content marketing strategy.

Have a Clear Content Goal in Mind

When you’re developing your content marketing strategy, there are some key things that you should consider to achieve optimal results. Clearly outlining your organization’s mission and goals can provide you with a good framework that can be used to build your marketing strategy. By establishing these goals early on, you can ensure that your approach remains focused and appealing to consumers.

Know Your Audience

Once your goals are established, you should take a closer look at your target audience and your organization’s current position within the market. Are you attempting to reach a very small niche market with a specialized product or is your goal to appeal to a wider array of consumers? Is your organization well established in the product space or preparing to release its first product or service?

Answering these questions can help you to create a goal-focused content marketing strategy that reaches your audience well.

Choose Your Content Medium

Establishing goals and defining your target audience will have you well on your way to a successful content marketing strategy.

After you tackle those issues, you should decide on which types of content channels would allow you to best accomplish your goals and reach your audience. Your content needs to be engaging and easy to digest for potential consumers, while still clearly explaining your product or service.

Are There Different Types of Content Marketing Strategies?

There are many different types of content marketing strategies, each of which seeks to target consumers in slightly different ways. In recent years, one of the most popular forms of content marketing is known as inbound marketing.

Traditional outbound marketing such as cold calls can be viewed as disruptive by many potential customers. On the other hand, inbound marketing places the focus on being helpful and providing relevant information to customers. Concepts like email marketing and SEO optimized webpages are used in inbound marketing to pique the consumer’s interest and drive them to your webpage repeatedly for service and information. 

Relationship marketing is another style of content marketing strategy that is focused on forging strong connections with the customers. These campaigns are highly successful when paired with live streams and influencer content. Relationship marketing tends to be one of the best for approaches for customer retention, but these relationships can take time to build.

Another fairly recent trend is the use of scarcity marketing. Many consumers are more prone to buy a product if it is perceived to be in short supply, which has led to the success of “limited release” products, such as apparel and consumables that are only restocked quarterly or monthly.Choosing the right content marketing strategy can lead to increased website visits and improved sales, but a poorly constructed strategy can hurt your business’s success. If you would like to learn more about the importance of a content marketing strategy or want to revamp your existing marketing strategy, contact 2H Media Group and let us help you build your brand.

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Essential SEO Tips in the Age of the Coronavirus

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Effective use of search engine optimization (SEO) is a vital part of success in the ultra-competitive online marketplace. By implementing the latest strategies and best practices in SEO, companies can improve both the quality and volume of their web traffic. When customers stay on the website longer, it ultimately translates into greater sales and increased revenue.

Unfortunately, the COVID-19 pandemic has taken its toll on businesses. It has even affected the amount of organic traffic driven to many webpages across various industries. This downward trend, while concerning, is a normal part of the economic downturn associated with coronavirus.

However, this is no reason to become discouraged when it comes to your SEO practices. By implementing a few high quality SEO practices, you can improve traffic to your page. A good SEO strategy will provide lasting benefits to your business, both now and in the future.

Increase the Amount of Long-Form Content You Have

Lockdowns and quarantines have meant that many consumers have more downtime than they previously did. This extra time has resulted in websites that have longer content being ranked on the first page of Google searches more frequently. Readers are more likely to take a deep dive into a topic, rather than quickly skim over cursory information. Adding blogs and other articles in the 2,000 to 3,000-word range can drastically help with your SEO.

Address the Pandemic Directly

While we would all like to put the pandemic behind us, COVID-19 remains a hot button topic that weighs heavily on the minds of many consumers. Instead of trying to avoid COVID-19, including pandemic-related content on your webpage can be beneficial to your SEO in the short term, especially if it is linked to your industry in a meaningful way.

When creating content that references the pandemic, niche-specific phrases that tie in with common search terms are generally most effective. Phrases like “lockdown,” “quarantine,” and “COVID” are some of the most searched terms and will almost certainly improve results.

COVID-19 content can also be geared toward addressing post-pandemic concerns that your consumers may have. This can include things such as answering questions about your product or service’s availability, as well as explaining precautions that are being taken to prevent the transmission of COVID-19. Incorporating these tips and implementing SEO best practices will help to drive results in the shadow of the coronavirus pandemic. If you would like more information on post-COVID-19 SEO practices or need help getting additional traffic to your site, our skilled team at 2H Media Group can help. Contact us today for more information. 

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How to Conduct a Social Media Audit

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Are you concerned that your webpage is not getting quality traffic on a consistent basis? Would you like to better understand how to improve your SEO practices? If so, then you would likely benefit from a social media audit.

Here’s what you’ll need to do:

List Your Accounts

While it may sound like a massive undertaking, conducting a social media audit is relatively simple. It can also help you to make some serious improvements to your online content.

The first step in completing your audit is to form a list of all available social media profiles. Remember to include often-overlooked sites like Pinterest. Once this is done, you need to clearly define your specific goals for each profile you choose to have.

Delivery is Key

Next, you’ll need to review all of your profiles to make sure that your message is consistent across all platforms. This includes the language and style used in your posts, as well as any promotions or special offers related to your products. The logos and branding have to match, too, of course.

Inconsistencies can negatively affect consumer opinion of your products, especially if outdated or expired promotions gets left on one of your pages.

Data, Data, Data

Now that you have a clearly defined set of goals and have made sure that you are delivering a consistent message across all platforms, it is time to review the analytics of each profile. This data will let you know which posts have received the most feedback and customer interaction and which ones did not fare so well.

Comparing these posts can help you to zero in on the language and styles that will most appeal to your consumer base and allow you to make appropriate adjustments to your content. These posts should not only be driving interaction, but should also be funneling customers to your webpage.

What is a Social Media Audit?

A social media audit is simply a review of your organization’s social media presence. This review will allow you to see what things you are doing right and what practices could be improved upon. Social media audits are also a great way of assessing growth and improving overall performance in terms of your content marketing strategy.

Why Are Social Media Audits Important?

Social media audits can be used to gather pertinent data about the effectiveness of your organization’s online presence. This information is vital to maximizing the use of your social media accounts and improving conversion rates. While overall sales are a good indicator of fiscal success, a social media audit provides information on ways to better engage with consumers.

If you think that your organization may benefit from a social media audit but are not sure where to begin, contact our skilled marketing team at the 2H Media Group. We can not only complete a social media audit for your business, but can also ramp up your marketing and help you to convert passive views to sales.

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