You can spend more on ads, redesign the funnel, push more launches — none
of it compounds if the site can’t carry the traffic. We fix the ceiling. Not as an
audit deliverable — as a measurable shift in what your store can do.
Most stores don’t know how much they’re leaving on the floor.
A store running at a fraction of its capacity hits a ceiling no marketing budget can buy past. Slow shop pages cost orders. Cart latency loses subscriptions. Black Friday becomes something to survive, not push.
Most stores hit this ceiling somewhere between their third and fifth year. Plugins accumulate. The database carries years of orphaned records. Code paths nobody remembers writing keep running on every request. The bill scales with the cruft — quietly, every month.
We don’t sell you another audit. We fix the ceiling — and show you what it cost you not to.
~15%
of potential capacity found by a third-party audit on our lead case.
20k/hr
Peak traffic absorbed on influencer drops.
Q4
Readiness restored. Push, don’t protect.
Years of database bloat, plugin sprawl, and forgotten code paths
scale your hosting bill linearly with the cruft.
MegaFit Meals · 96k customers · 4,600 active subs.
Performance gains correlated directly with revenue and conversion.
What changes for your business. As simple as that.
Engineering for the high-traffic case — not the single-user GTmetrix score.
Performance read on the same dashboard as conversion.
LAUNCHES STOP FLATLINING.
When traffic doubles on a drop, the site holds. We engineer for the high-traffic case..
CONVERSION UNCOUPLED FROM PERF DRAG.
Cart and checkout latency on the same dashboard as revenue per session..
YOU STOP PAYING TWICE.
Database bloat, plugin sprawl, dead code. We compress the surface area; the bill follows..
YOU SEE THE SITE THE WAY CUSTOMERS DO.
Weekly reviews on shop, product, cart, checkout — not generic Lighthouse..
Each step earns the right to the next. Steps 1 + 2 are the entry layer
— fixed fee, 35 engineering hours, predictable scope.
FIXED
1. The Audit
Baseline against revenue-correlated metrics. Where your ceiling is, what’s holding it down.
FIXED
2. Immediate Boost
Optimization stack — caching, image compression, asset delivery, monitoring. Day-one improvement.
PROPOSAL
3. Database Dive
What to dump, what to replace. Each cleanup item priced with an effort estimate. You decide what ships.
PROPOSAL
4. The Overhaul
Code-level, infrastructure, UX-driven perf wins. Task-by-task pricing against the audit findings.
+ Continuous Performance Review · Retainer
Weekly dashboard on shop, product, cart, checkout — regressions caught before they cost a launch.
Optional
Compounding
It cuts across application code, database, server/DevOps, network, and UX. Most teams optimize one layer at a time and call it a perf engagement.
We map the whole surface and tell you which is the actual bottleneck before we touch anything — so you don’t pay to optimize a layer that wasn’t the problem.
This program is the codified version of years of WooCommerce work — stress-tested against MegaFit Meals during a live Q4 buildup, where every fix had to survive real revenue and real traffic. Every line item is something we’ve shipped under that pressure, not pulled from a checklist.
The Case That Proved the Program
A multi-year WooCommerce store. 96,000 customers. 4,600 active subscriptions. Influencer drops sending 20,000 hits/hour at the cart.
An independent third-party audit found the site running at ~15% of its potential capacity. Shop pages averaged over 6 seconds backend. Checkout was breaking under simulated load. Black Friday was six weeks out.
After our engagement, the marketing team had a store they could push hard against — not protect from traffic. Q4 readiness restored. Performance gains correlated directly with revenue and conversion in the measurement window.
This is the engagement the program was built on. Every step in the four-step engagement was field-tested here first.
The Lean program is a fixed-window engagement. Smaller stores will see most of their ceiling cleared inside the 35 hours. Larger and more complex stores will
see the highest-impact wins shipped, with a clear roadmap for what’s next. Every engagement ends with a faster store and a written read of where it can go.
A 30-minute call. We’ll tell you if it’s a fit.
You walk away with a written read of where your ceiling is — even if we don’t take the work. Fixed fee, fixed window.